Transferring Coverage of Japanese Beauty Companies Shiseido and Kosé; Moats Downgraded to None
We transfer coverage of Shiseido and Kosé, Japan's two largest beauty companies, whose portfolios span premium skincare and color cosmetics.
Shiseido Co Ltd 4911
Bulls Say, Bears Say
Bulls
Shiseido is well poised to reap the benefits of the global premiumization trend and consumers’ shift in spending to skincare, given its competitive edges in skincare innovations and a renewed strategy of customer-centric product launches.
Bears
Slowing global growth and rising inflation will weigh on consumer sentiment, disrupting the premiumization trend and depressing spending on beauty products.
Trading Information
- Previous Close Price
- ¥3,569.00
- Day Range
- ¥3,610.00–3,749.00
- 52-Week Range
- ¥2,135.00–3,821.00
- Bid/Ask
- ¥3,705.00 / ¥3,714.00
- Shares Outstanding
- 399.62M
- Market Cap
- ¥1.48T
- Volume/Avg
- 3M / 3M
Key Statistics
- Price/Earnings (Normalized)
- 36.38
- Price/Sales
- 1.43
- Dividend Yield (Trailing)
- 1.35%
- Dividend Yield (Forward)
- 1.62%
- Dividend Payment Schedule
- Mar, Sep
- Total Yield
- 1.35%
Company Profile
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido’s suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan’s beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Stock Style Box
- Mid Core
- Total Number of Employees
- 31,995
- Website
- https://corp.shiseido.com
Competitors
Valuation
|
Metric
|
4911
|
4922
|
EL
|
|---|---|---|---|
Price/Earnings (Normalized) | 36.38 | 36.48 | 42.92 |
Price/Book Value | 2.24 | 1.18 | 10.24 |
Price/Sales | 1.43 | 1.00 | 2.61 |
Price/Cash Flow | 11.99 | 12.70 | 33.22 |
Price/Earnings
4911
4922
EL
Financial Strength
|
Metric
|
4911
|
4922
|
EL
|
|---|---|---|---|
Quick Ratio | 0.82 | 2.12 | 0.81 |
Current Ratio | 1.38 | 3.50 | 1.22 |
Interest Coverage | −0.79 | 434.88 | 2.28 |
Quick Ratio
4911
4922
EL
Profitability
|
Metric
|
4911
|
4922
|
EL
|
|---|---|---|---|
Return on Assets (Normalized) | 1.57% | 5.40% | 5.88% |
Return on Equity (Normalized) | 3.25% | 7.44% | 29.51% |
Return on Invested Capital (Normalized) | 1.85% | 6.41% | 10.16% |
Return on Assets
4911
4922
EL
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United States