Skip to Content

Clorox Co CLX

Morningstar Rating
$148.85 −1.31 (0.87%)
View Full Chart
Unlock our analysis with Morningstar Investor

Company Report

Clorox's Competitive Edge Should Endure Despite Lingering Sales and Profit Hit From Cyberbreach

The fruits of Clorox's feverish work to put pronounced inflationary headwinds and supply chain angst to rest were recently waylaid as a cybersecurity breach in mid-August forced it to take some information technology systems (including ordering) offline. Although this strangled sales and profits, we don’t surmise the firm’s competitive edge has been eroded. On the contrary, we think its entrenched standing with retailers has already and will continue to enable it to build back its shelf position, similar to its inventory revival during the pandemic.

Price vs Fair Value

CLX is trading at a 5% discount.
Price
$148.85
Fair Value
$171.00
Uncertainty
Medium
1-Star Price
$222.90
5-Star Price
$842.10
Economic Moat
Sbjk
Capital Allocation
Bxrqnrvkgb

Bulls Say, Bears Say

Bulls

The rising globalization of travel and the potential for ensuing illnesses, like COVID-19, could bolster demand for disinfectant offerings, aiding cleaning sales, about one third of Clorox's base, over a longer time than we currently anticipate.

Bears

Promotional spending has plagued Clorox's categories (like bags and wraps) in the past, and we think these headwinds could resume against a bleak economic backdrop.

Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if CLX is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$150.16
Day Range
$148.63150.67
52-Week Range
$114.69178.21
Bid/Ask
$144.00 / $158.16
Market Cap
$18.47 Bil
Volume/Avg
1.5 Mil / 1.1 Mil

Key Statistics

Price/Earnings (Normalized)
25.53
Price/Sales
2.54
Dividend Yield (Trailing)
3.21%
Dividend Yield (Forward)
3.22%
Total Yield
3.21%

Company Profile

Since its inception more than 100 years ago, Clorox has grown to play in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm’s portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt’s Bees. Just shy of 85% of Clorox’s sales stem from its home turf.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Mid Core
Total Number of Employees
8,700

Competitors

Valuation

Metric
CLX
CHD
PG
Price/Earnings (Normalized)
25.5332.9925.20
Price/Book Value
348.486.587.95
Price/Sales
2.544.404.75
Price/Cash Flow
22.3924.8219.90
Price/Earnings
CLX
CHD
PG

Financial Strength

Metric
CLX
CHD
PG
Quick Ratio
0.490.610.40
Current Ratio
0.861.080.64
Interest Coverage
2.529.7220.66
Quick Ratio
CLX
CHD
PG

Profitability

Metric
CLX
CHD
PG
Return on Assets (Normalized)
10.48%9.58%13.58%
Return on Equity (Normalized)
376.90%21.40%35.76%
Return on Invested Capital (Normalized)
19.73%14.37%20.36%
Return on Assets
CLX
CHD
PG
See how this stock stacks up to its competitors with Morningstar Investor

Household & Personal Products Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Economic Moat
Market Cap
PG
Procter & Gamble CoHrjz$379.3 Bil
UL
Unilever PLC ADRZgfs$121.6 Bil
CL
Colgate-Palmolive CoPbvbn$72.7 Bil
EL
The Estee Lauder Companies Inc Class AHckx$53.0 Bil
KMB
Kimberly-Clark CorpWfgmf$41.9 Bil
RBGLY
Reckitt Benckiser Group PLC ADRGxg$41.3 Bil
KVUE
Kenvue IncLlqb$38.7 Bil
CHD
Church & Dwight Co IncFbbp$25.4 Bil
COTY
Coty Inc Class AFhfg$10.8 Bil

Sponsor Center