Clorox Co CLX

Morningstar Rating
$99.32 +0.84 (0.85%)
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Company Report

Price vs Fair Value

CLX is trading at a 251% premium.
Price
$98.48
Fair Value
$586.00
Uncertainty
Medium
1-Star Price
$665.78
5-Star Price
$928.20
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Covid highlighted the necessity of Clorox’s disinfecting products. This stepped-up demand may persist, aiding cleaning sales, which equate to about one third of Clorox's base.

Bears

Promotional spending has plagued Clorox's categories like litter, bags, and wraps, and we think these headwinds could resume against a dreary economic backdrop.

News

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Trading Information

Previous Close Price
$98.48
Day Range
$98.95100.73
52-Week Range
$84.70132.03
Bid/Ask
$98.81 / $99.50
Shares Outstanding
120.92M
Market Cap
$12.01B
Volume/Avg
2M / 3M

Key Statistics

Price/Earnings (Normalized)
14.59
Price/Sales
1.79
Dividend Yield (Trailing)
5.04%
Dividend Yield (Forward)
5.04%
Total Yield
7.82%

Company Profile

Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm’s portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt’s Bees. More than 80% of Clorox’s sales come from its home turf.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Small Value
Total Number of Employees
7,600

Competitors

Valuation

Metric
CLX
UL
CHD
Price/Earnings (Normalized)
14.5917.1727.26
Price/Book Value
6.885.49
Price/Sales
1.792.223.78
Price/Cash Flow
17.6516.2019.32
Price/Earnings
CLX
UL
CHD

Financial Strength

Metric
CLX
UL
CHD
Quick Ratio
0.590.590.76
Current Ratio
0.840.791.22
Interest Coverage
11.098.4910.70
Quick Ratio
CLX
UL
CHD

Profitability

Metric
CLX
UL
CHD
Return on Assets (Normalized)
13.45%8.97%9.62%
Return on Equity (Normalized)
2,876.04%38.04%20.18%
Return on Invested Capital (Normalized)
23.92%14.37%14.26%
Return on Assets
CLX
UL
CHD

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