MediaTek Prospects Improve Further With AI Capital Spending Strength and Potential Customer Wins
Having fortified its market share in midrange smartphones, MediaTek is vying for presence in premium models. The company is upping its game in premium chips, planning to stand toe-to-toe with Apple by releasing a chipset made on a 2-nanometer process in late 2026. We expect MediaTek to maintain its higher market share in mobile systems-on-chip, or mobile SoCs, which have improved relative to Qualcomm in the past two years. That said, there is no room to be complacent, as Samsung and Apple taking market share will be bad news for MediaTek, as both design SoCs in-house. The recent 5G Open Resource Architecture can further MediaTek’s efforts to lock in customers as it offers unparalleled customization options on the chip level for carefully segmented performance for different prices and niche markets.
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