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L'Oreal SA OR Stock Quote

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Economic Moat

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Wide-Moat L'Oréal's Diverse Portfolio Reach Is Helping it Manage COVID-19 Disruption in China

Rebecca Scheuneman, CFA Senior Equity Analyst

Business Strategy and Outlook

| Rebecca Scheuneman, CFA |

We believe L’Oréal has secured a wide moat, fortified by a mix of market-leading brands, entrenched relationships with retailers, and a scale-based cost advantage. L’Oréal is the world’s third-largest advertiser, which we think affords it a degree of negotiating power. We expect these benefits to endure for the next 20 years, prompting its wide moat designation.

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Business Description

L’Oréal, founded in 1909 by Eugene Schueller when he developed the first harmless hair colorant, is the world’s largest beauty company. It participates primarily in skincare (40% of 2021 revenue), makeup (21%), haircare (24%), and fragrance (11%). L’Oréal is a global firm, with 32% of its revenue sourced from Europe, 25% from North America, 31% from North Asia, 7% South Asia/Middle East/Africa, and 6% Latin America. The firm sells its products in many channels, including mass retail, drugstores/pharmacies, department stores/perfumeries, hair salons, medi-spas, branded freestanding stores, travel retail, and e-commerce. The firm’s top selling brands are Lancôme, Yves Saint Laurent, Maybelline, Kiehl’s, L’Oréal Paris, Garnier, and CeraVe.

Contact
41, Rue Martre, Clichy Cedex
Paris, 92117, France
T +33 147567000
Industry Household & Personal Products
Most Recent Earnings Jun 30, 2021
Fiscal Year End Dec 31, 2022
Employees 85,400

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