Morningstar

HubSpot Inc HUBS

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Stock XNYS Rating as of
$207.48 +1.53 (0.74%)
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Company Report

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HubSpot’s Strong Position in the Midmarket Is Built on Frictionless Adoption and Innovation

Dan Romanoff

We believe HubSpot is a leader in marketing and sales automation software for the midmarket. We see a long runway for growth as it gathers new customers and continues to move its existing clients up a tiered pricing structure and sell multiple hubs to larger clients. We also see the SMB and midmarket as being underserved by enterprise software providers, as the smaller deal sizes make it harder to serve efficiently. Thus, we believe that HubSpot’s robust and expanding suite has helped carve out a defensible niche.

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Price vs Fair Value

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HUBS is trading within a range we consider fairly valued.
Price
$207.48
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

HubSpot has made a splash in the SMB market with its freemium model, easier implementation, and simple and feature-rich software.

Bears

Net dollar retention is low relative to other rapidly growing SaaS peers and even software more broadly. Given the SMB customer base, we do not see this easing over the next several years.

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News

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Trading Information

Previous Close Price
$205.95
Day Range
$202.50–212.57
52-Week Range
$169.63–568.16
Bid/Ask
$207.00 / $207.50
Shares Outstanding
51.19M
Market Cap
$10.62B
Volume/Avg
1M / 2M

Key Statistics

Price/Earnings (Normalized)
19.25
Price/Sales
3.32
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield
4.71%

Company Profile

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot’s mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Sector
Technology
Industry
Software - Application
Stock Style Box
Small Growth
Total Number of Employees
9,021
Website
https://www.hubspot.com

Competitors

Valuation

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Metric
HUBS
ADBE
CRM
Price/Earnings (Normalized)
 19.259.7012.24
Price/Book Value
 5.347.674.06
Price/Sales
 3.323.643.69
Price/Cash Flow
 14.879.119.90
Price/Earnings
HUBS
ADBE
CRM

Financial Strength

Metric
HUBS
ADBE
CRM
Quick Ratio
 1.350.630.62
Current Ratio
 1.610.750.79
Interest Coverage
 127.2434.9039.66
Quick Ratio
HUBS
ADBE
CRM

Profitability

Metric
HUBS
ADBE
CRM
Return on Assets (Normalized)
 15.00%30.27%12.59%
Return on Equity (Normalized)
 28.19%76.47%23.32%
Return on Invested Capital (Normalized)
 21.96%48.36%17.32%
Return on Assets
HUBS
ADBE
CRM

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