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Starbucks Corp SBUX Stock Quote

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Morningstar‘s Starbucks Stock Analysis SBUX

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Starbucks' Brand Intangible Asset Appears Intact, but Investor Day Targets Look Aggressive

Sean Dunlop Equity Analyst

Business Strategy and Outlook

| Sean Dunlop |

Starbucks is the largest specialty coffee chain in the world, generating $32 billion in sales during fiscal 2022. The firm’s attention to premium-quality coffee distinguishes it from chained competitors, alleviating pressure from quick-service peers and at-home consumption while underpinning substantially higher pricing for what has historically been a commoditized product. This positioning looks increasingly important to us moving forward, as both vending and single-serve coffee machines continue to improve at the lower end of the market.

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Key Statistics SBUX

Company Profile SBUX

Business Description

Starbucks is one of the most widely recognized restaurant brands in the world, operating nearly 36,000 stores across more than 80 countries as of the end of fiscal 2022. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

2401 Utah Avenue South
Seattle, WA, 98134
T +1 206 447-1575
Industry Restaurants
Most Recent Earnings Sep 30, 2022
Fiscal Year End Oct 1, 2023
Employees 402,000

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