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Roku’s Connected TV Platform Leads the Industry and Gets More Valuable as Traditional TV Declines
Roku has agreed to be acquired by Fox and expects the deal to close in early 2027.
Roku Inc Class A ROKU
Bulls Say, Bears Say
Bulls
Roku’s move to aggregate streaming services into its own app gives it a greater hook into consumers that brings enhanced revenue opportunities.
Bears
Roku can only maintain its large user base by selling devices below cost, and this strategy has not yet moved it toward profitability.
News
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Netflix is growing but its stock price is shrinking, as the specter of M&A spooks investors
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Historic NBA Finals ratings and Fox's $22 billion Roku deal show live sports are key to winning the streaming wars
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Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home
Trading Information
- Previous Close Price
- $140.26
- Day Range
- $140.37–141.99
- 52-Week Range
- $78.53–148.88
- Bid/Ask
- $140.49 / $140.97
- Shares Outstanding
- 148.34M
- Market Cap
- $20.87B
- Volume/Avg
- 2M / 4M
Key Statistics
- Price/Earnings (Normalized)
- 107.02
- Price/Sales
- 4.33
- Dividend Yield (Trailing)
- 0.00%
- Dividend Yield (Forward)
- 0.00%
- Total Yield
- 0.72%
Company Profile
Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku’s OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku’s name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
- Sector
- Communication Services
- Industry
- Entertainment
- Stock Style Box
- Mid Growth
- Total Number of Employees
- 3,600
- Website
- https://www.roku.com
Competitors
Valuation
|
Metric
|
ROKU
|
AAPL
|
AMZN
|
|---|---|---|---|
Price/Earnings (Normalized) | 107.02 | 37.56 | 35.35 |
Price/Book Value | 7.80 | 42.79 | 5.99 |
Price/Sales | 4.33 | 10.21 | 3.59 |
Price/Cash Flow | 24.40 | 30.92 | 15.06 |
Price/Earnings
ROKU
AAPL
AMZN
Financial Strength
|
Metric
|
ROKU
|
AAPL
|
AMZN
|
|---|---|---|---|
Quick Ratio | 2.70 | 0.91 | 1.01 |
Current Ratio | 2.91 | 1.07 | 1.18 |
Interest Coverage | 107.37 | — | 44.83 |
Quick Ratio
ROKU
AAPL
AMZN
Profitability
|
Metric
|
ROKU
|
AAPL
|
AMZN
|
|---|---|---|---|
Return on Assets (Normalized) | 11.61% | 37.73% | 11.13% |
Return on Equity (Normalized) | 19.23% | 166.76% | 22.63% |
Return on Invested Capital (Normalized) | 15.99% | 76.45% | 15.75% |
Return on Assets
ROKU
AAPL
AMZN
Entertainment Industry Comparables
|
1-Day Chart
|
Name
|
Price
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|
| Netflix Inc
NFLX
| LOCK|T?#Z!@K | LOCK|FJ>@ | $309B | |||
| The Walt Disney Co
DIS
| LOCK|YtB?$s& | LOCK|j## | $166B | |||
| Warner Bros. Discovery Inc Ordinary Shares - Class A
WBD
| LOCK|VT?zYV@ | LOCK|K!w | $67B | |||
| Live Nation Entertainment Inc
LYV
| LOCK|%>NZ%Vy | LOCK|y@RdN | $42B | |||
| Fox Corp Class A
FOXA
| LOCK|WgTb$#& | LOCK|kg | $22B | |||
| Fox Corp Class B
FOX
| LOCK|<MR#<zL | LOCK|F$B | $22B | |||
| News Corp Class B
NWS
| LOCK|?h!t?j | LOCK|?k> | $15B | |||
| News Corp Class A
NWSA
| LOCK|g<q@h< | LOCK|HG< | $15B | |||
| Warner Music Group Corp Ordinary Shares - Class A
WMG
| LOCK|!@!sG# | LOCK|SLj<? | $15B |
United States