Penn Benefiting From New Openings and Interactive Strategy in a Competitive Landscape
We estimate Penn held a high-single-digit percentage revenue share of the $79 billion domestic commercial casino gaming market in 2025. Penn Entertainment and ESPN terminated their partnership after three years on Dec. 1, 2025, and Penn transitioned all its interactive efforts to its theScore brand with a focus on Canada and states that offer both online sports and igaming, while leveraging a leading omnichannel presence, which includes 42 physical casino and racing assets and a loyalty membership base of 34 million.