Iqiyi Faces Long-Term Headwinds as Users Shift to Short-Form Videos
Iqiyi is the second-largest video-on-demand, or VOD, platform in China, trailing Tencent Video. The company produces a significant amount of content on its platform, which it monetizes through a combination of subscription revenue, advertising, and content licensing. However, while often referred to as the “Netflix of China,” Iqiyi faces unique challenges in the Chinese market. Strict content restrictions and fragmented user attention favor platforms centered on user-generated content, such as Douyin and Bilibili, over those reliant on professionally produced shows.
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