Alphabet Inc Class C GOOG

Morningstar Rating
$320.76 −10.19 (3.08%)
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Company Report

Price vs Fair Value

GOOG is trading at a LOCK|!LL?%? premium.
Price
$320.76
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Alphabet’s core advertising business is deeply entrenched in advertising budgets, allowing the firm to benefit from a secular increase in digital advertising spending

Bears

While Alphabet is seeking to diversify its business away from search, text-based advertising remains the largest contributor to the firm’s top line, creating a concentration risk.

News

Articles & Videos

Trading Information

Previous Close Price
$330.95
Day Range
$318.45–327.70
52-Week Range
$250.45–404.47
Bid/Ask
$320.50 / $320.95
Shares Outstanding
12.23B
Market Cap
$3.92T
Volume/Avg
21M / 18M

Key Statistics

Price/Earnings (Normalized)
33.85
Price/Sales
8.81
Dividend Yield (Trailing)
0.27%
Dividend Yield (Forward)
0.27%
Dividend Payment Schedule
Mar, Jun, Sep, Dec
Total Yield
0.27%

Company Profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform accounts for roughly 10% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Core
Total Number of Employees
198,933

Competitors

Valuation

Metric
GOOG
META
AAPL
Price/Earnings (Normalized)
33.8521.9640.44
Price/Book Value
6.306.0747.31
Price/Sales
8.816.8911.02
Price/Cash Flow
20.6412.6133.12
Price/Earnings
GOOG
META
AAPL

Financial Strength

Metric
GOOG
META
AAPL
Quick Ratio
2.471.670.81
Current Ratio
2.721.901.00
Interest Coverage
131.6328.25—
Quick Ratio
GOOG
META
AAPL

Profitability

Metric
GOOG
META
AAPL
Return on Assets (Normalized)
22.33%25.49%38.44%
Return on Equity (Normalized)
32.12%42.75%158.76%
Return on Invested Capital (Normalized)
27.38%30.92%77.78%
Return on Assets
GOOG
META
AAPL

Internet Content & Information Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Alphabet Inc Class A
GOOGL
LOCK|@??t?X?LOCK|s&?$4T
Meta Platforms Inc Class A
META
LOCK|w^@DdM@LOCK|^qS$2T
Tencent Holdings Ltd ADR
TCEHY
LOCK|RRPzR>TLOCK|#pT$439B
Spotify Technology SA
SPOT
LOCK|q%sbr>$PLOCK|c<kfb$120B
Nebius Group NV Shs Class-A-
NBIS
LOCK|!HVL^$LOCK|Rd$43B
Reddit Inc Class A Shares
RDDT
LOCK|gpf^#$LOCK|S!$>$29B
Baidu Inc ADR
BIDU
LOCK|q!zzTmLOCK|>$$26B
Tencent Music Entertainment Group ADR
TME
LOCK|>k<$yGLOCK|pV$%$13B
Pinterest Inc Class A
PINS
LOCK|#HsX!XpLOCK|<f%%K$13B

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