Morningstar

Celsius Holdings Inc CELH

Morningstar Rating
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Stock XNAS Rating as of
$30.01 +1.27 (4.42%)
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As of Delayed Price Pre-Open: $30.07 +0.05

Company Report

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Support From Pepsi and Alani Addition Position Celsius for Robust Growth Amid Intense Competition

Kristoffer Inton

Celsius is poised to grow in the energy drink category in North America, as recent partnership agreements with PepsiCo further align the two parties' interests for long-term growth. In addition, the acquisition of Alani Nu has unlocked opportunities to tap demand from female consumers. That said, we remain skeptical that Celsius has successfully built a durable competitive position underpinned by brand intangibles or cost advantages, given intense competition from resource-rich incumbents with strong brands, such as Monster and Red Bull, and the propensity of smaller entrants to deliver innovation.

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Price vs Fair Value

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CELH is trading at a 685% premium.
Price
$29.18
Fair Value
$23.00
Uncertainty
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1-Star Price
$98.99
5-Star Price
$54.60
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Celsius' and Alani Nu's better-for-you, fitness-oriented product portfolio complements consumers' preference for wellness-oriented offerings, propelling outsize growth prospects relative to the overall beverage and energy drink category.

Bears

Celsius must spend significantly more on marketing and research and development to remain competitive, signaling the significant brand investment required to stay relevant, while integrating Alani Nu could prove costly, which could cap the firm’s profit prospects.

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Trading Information

Previous Close Price
$28.74
Day Range
$28.01–30.10
52-Week Range
$27.47–66.74
Bid/Ask
$30.01 / $30.25
Shares Outstanding
255.64M
Market Cap
$7.67B
Volume/Avg
15,724 / 9M

Key Statistics

Price/Earnings (Normalized)
18.69
Price/Sales
2.56
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield
0.97%

Company Profile

Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
Sector
Consumer Defensive
Industry
Beverages - Non-Alcoholic
Stock Style Box
Small Growth
Total Number of Employees
1,497
Website
https://www.celsius.com

Competitors

Valuation

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Metric
CELH
MNST
KO
Price/Earnings (Normalized)
 18.6942.7826.40
Price/Book Value
 5.9910.4010.57
Price/Sales
 2.5610.417.23
Price/Cash Flow
 28.1138.9322.87
Price/Earnings
CELH
MNST
KO

Financial Strength

Metric
CELH
MNST
KO
Quick Ratio
 1.312.680.78
Current Ratio
 1.773.261.36
Interest Coverage
 4.05390.3110.58
Quick Ratio
CELH
MNST
KO

Profitability

Metric
CELH
MNST
KO
Return on Assets (Normalized)
 11.46%22.60%12.98%
Return on Equity (Normalized)
 45.46%27.87%44.55%
Return on Invested Capital (Normalized)
 17.08%26.95%17.77%
Return on Assets
CELH
MNST
KO

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