Monster Continues to Leverage Its Brand With Zero Sugar Innovations and New Markets
Although not the pioneer in energy drinks, Monster Beverage has built its perch in this attractive category through constant innovations that resonate with consumers as well as effective marketing that keeps its brand top of mind. The long-term distribution partnership with wide-moat Coca-Cola, effective since 2015, has further reinforced Monster’s competitive standing, affording the firm impressive distribution breadth and product accessibility that is hard to match by rivals. As such, we award a narrow economic moat rating for Monster.
United States