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Monster Beverage Corp MNST Stock Quote

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Morningstar‘s Stock Analysis MNST

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Near-Term Supply Challenges Do Not Alter Our View of Monster's Long-Term Competitive Advantages

Zain Akbari, CFA Equity Analyst

Business Strategy and Outlook

| Zain Akbari, CFA |

After helping pioneer the U.S. energy drink industry two decades ago, Monster continues to extract outsize growth and stellar profitability from this market. We think that despite relying almost entirely on a Monster trademark that is not easily parlayed into other beverage segments, the firm will continue innovating in the energy category and expanding the range of occasions for which the drinks are consumed. This dynamic is evidenced by the recently launched Reign brand, and should support high-single-digit growth longer term.

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Key Statistics MNST

Company Profile MNST

Business Description

Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors the portfolio, and notable offerings include Monster Energy and Monster Ultra. The firm has also started to incubate new trademarks for emerging enclaves of the energy space, like Reign in performance energy. It is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster’s largest shareholder (nearly 20%) and that also included the exchange of certain businesses between the two firms. Most of Monster’s revenue is generated in the United States, though international geographies are increasing in the mix.

1 Monster Way
Corona, CA, 92879
T +1 951 739-6200
Industry Beverages - Non-Alcoholic
Most Recent Earnings Jun 30, 2022
Fiscal Year End Dec 31, 2022
Employees 4,092

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