Beyond Meat is a provider of plant-based "meats," such as burgers (64% of 2019 sales), sausage (23%), ground beef (13%), and chicken. Unlike other vegetarian products, Beyond Meat seeks to replicate the look, cook, and taste of meat, is targeted to omnivores, and is sold in the meat case. The products are widely available across the U.S. and Canada and in 63 additional countries as well. International (outside of the U.S. and Canada) revenue represented 16% of 2019 sales. The firm’s products are available in retail stores and the food-service channel (on college campuses, and restaurants such as Carl’s Jr., Subway, Dunkin’ Donuts, A&W Canada, TGI Fridays, and Del Taco, with test markets for burgers at select McDonald’s and Hardee’s locations, and for boneless fried chicken at KFC).
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