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General Mills Inc GIS

Morningstar Rating
$64.56 +0.24 (0.37%)
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Company Report

General Mills' Portfolio of Market-Leading Brands Should Restore Top-Line Growth and Higher Margins

Through continued research, development, and marketing, we expect General Mills’ portfolio of strong brands to maintain an intangible edge. This investment helps products sell well, driving traffic that entrenches the company's relationships with retailers. In many categories, General Mills has not only the top brand but also several leading brands that together create a dominant companywide share. For example, top brand Cheerios holds about 12% of the ready-to-eat cereal market, contributing to the company’s leading one-third market share, according to Euromonitor.

Price vs Fair Value

GIS is trading at a 16% discount.
Price
$64.30
Fair Value
$98.00
Uncertainty
Low
1-Star Price
$21.56
5-Star Price
$45.90
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

General Mills holds strong brands in pet food, which should benefit from growing pet ownership and humanization trends. The brands acquired from Blue Buffalo are particularly well positioned in the more attractive premium segment.

Bears

General Mills is particularly vulnerable to changing consumer preferences and health trends, given its reliance on cereal, snacks, and convenient foods (53% of fiscal 2023 sales). Losing market share could exacerbate the hit to its financial performance.

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News

Trading Information

Previous Close Price
$64.32
Day Range
$64.2464.67
52-Week Range
$60.3390.88
Bid/Ask
$64.54 / $64.57
Market Cap
$36.69 Bil
Volume/Avg
2,148 / 4.3 Mil

Key Statistics

Price/Earnings (Normalized)
14.52
Price/Sales
1.89
Dividend Yield (Trailing)
3.59%
Dividend Yield (Forward)
3.67%
Total Yield
8.53%

Company Profile

General Mills is a global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2023, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
Sector
Consumer Defensive
Industry
Packaged Foods
Stock Style Box
Mid Value
Total Number of Employees
34,000

Competitors

Valuation

Metric
GIS
CAG
KLG
Price/Earnings (Normalized)
14.5210.239.99
Price/Book Value
3.901.494.21
Price/Sales
1.891.110.46
Price/Cash Flow
11.827.199.45
Price/Earnings
GIS
CAG
KLG

Financial Strength

Metric
GIS
CAG
KLG
Quick Ratio
0.300.270.42
Current Ratio
0.640.910.79
Interest Coverage
7.713.43
Quick Ratio
GIS
CAG
KLG

Profitability

Metric
GIS
CAG
KLG
Return on Assets (Normalized)
8.39%5.93%−5.64%
Return on Equity (Normalized)
26.03%14.97%−19.46%
Return on Invested Capital (Normalized)
13.30%9.01%−12.00%
Return on Assets
GIS
CAG
KLG
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