Despite Some Strong Brands, Smucker Lacks a Moat and Is Vulnerable to Ongoing Economic Headwinds
Smucker has leading share in some categories, especially its Uncrustables brand, but we don’t think it has enough pricing power or entrenched retailer relationships to create an economic moat. Its long-term strategy targets low-single-digit sales growth, mid-single-digit adjusted operating income growth, and high-single-digit adjusted EPS growth. However, we expect it will fall short and deliver mid-single-digit adjusted EPS growth.