Skip to Content

American Rebel Holdings Inc AREB

Morningstar Rating
$0.35 +0.05 (15.76%)
View Full Chart
Unlock our analysis with Morningstar Investor

About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

AREB is trading within a range we consider fairly valued.
Price
$0.31
Fair Value
$2.76
Uncertainty
Extreme
1-Star Price
$86.88
5-Star Price
$6.47
Economic Moat
Rcgk
Capital Allocation
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if AREB is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$0.30
Day Range
$0.310.36
52-Week Range
$0.216.49
Bid/Ask
$0.34 / $0.36
Market Cap
$2.05 Mil
Volume/Avg
1.4 Mil / 602,210

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.06
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield

Company Profile

American Rebel Holdings Inc develops self-defense, safe storage, and patriotic products. It designs, manufactures, and markets concealed carry products. It offers products ranging in Backpacks, vault doors, and Others.
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Stock Style Box
Small Value
Total Number of Employees
210

Valuation

Metric
AREB
Price/Earnings (Normalized)
Price/Book Value
0.45
Price/Sales
0.06
Price/Cash Flow
Price/Earnings
No chart available

Financial Strength

Metric
AREB
Quick Ratio
0.59
Current Ratio
1.52
Interest Coverage
−26.33
Quick Ratio
AREB

Profitability

Metric
AREB
Return on Assets (Normalized)
−40.77%
Return on Equity (Normalized)
−64.83%
Return on Invested Capital (Normalized)
−44.55%
Return on Assets
AREB
See how this stock stacks up to its competitors with Morningstar Investor

Footwear & Accessories Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
NKE
Nike Inc Class BHptcxlnfsKdjzh$142.2 Bil
ADDDF
adidas AGBCLcvptv$43.0 Bil
ADDYY
adidas AG ADRBrtprddNbqtq$43.0 Bil
DECK
Deckers Outdoor CorpBzgctq$20.9 Bil
ONON
On Holding AGGxyvkdm$10.2 Bil
SKX
Skechers USA Inc Class AKqldhspfTjqkvy$9.1 Bil
BIRK
Birkenstock Holding PLCVjgvkz$8.2 Bil
ASCCF
ASICS CorpPjgjpb$7.9 Bil
ASCCY
ASICS Corp ADRCqlnwb$7.9 Bil
CROX
Crocs IncTvfvm$7.6 Bil

Sponsor Center