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American Rebel Holdings Inc AREB

Morningstar Rating
$0.71 −0.04 (5.25%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

AREB is trading at a 411% premium.
Price
$0.71
Fair Value
$5.96
Uncertainty
Extreme
1-Star Price
$1.42
5-Star Price
$1.71
Economic Moat
Rjhp
Capital Allocation
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News

Trading Information

Previous Close Price
$0.75
Day Range
$0.710.76
52-Week Range
$0.212.17
Bid/Ask
$0.70 / $0.72
Market Cap
$5.81 Mil
Volume/Avg
257,800 / 8.5 Mil

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.15
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield

Company Profile

American Rebel Holdings Inc develops self-defense, safe storage, and patriotic products. It designs, manufactures, and markets concealed carry products. It offers products ranging in Backpacks, vault doors, and Others.
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Stock Style Box
Small Value
Total Number of Employees
210

Valuation

Metric
AREB
Price/Earnings (Normalized)
Price/Book Value
0.78
Price/Sales
0.15
Price/Cash Flow
Price/Earnings
AREB

Financial Strength

Metric
AREB
Quick Ratio
0.43
Current Ratio
1.26
Interest Coverage
−15.50
Quick Ratio
AREB

Profitability

Metric
AREB
Return on Assets (Normalized)
−56.10%
Return on Equity (Normalized)
−97.76%
Return on Invested Capital (Normalized)
−59.76%
Return on Assets
AREB
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