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adidas AG ADR ADDYY Stock Quote

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Market Closed

| Currency in USD

  • Last Close 87.76
  • Sector Consumer Cyclical
  • Industry Footwear & Accessories
  • Investment Style Large Growth
  • Day Range 87.40  –  89.09
  • Year Range 45.48  –  102.63
  • Market Cap 31.3389 Bil
  • Volume / Avg 35,636.0 /  35,484.3
  • Price / Sales 1.35
  • Price / Book 6.02
  • Forward Div Yield 0.41%
  • Trailing Div Yield 0.43%

Morningstar‘s Stock Analysis ADDYY

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Adidas’ Status as a Popular Global Sportswear Brand Holds Despite Internal and External Challenges

David Swartz Senior Equity Analyst

Business Strategy and Outlook

| David Swartz |

We think Adidas is a leader in athletic and “athleisure” apparel with a narrow moat rating based on an intangible brand asset. While it has been beset with problems since the COVID-19 outbreak, we think it can still make progress under its five-year Own the Game plan (covers 2021-25). For example, its e-commerce, now available in nearly 60 countries, generated an estimated EUR 4.9 billion in sales in 2022 (22% of its total), and we project it will exceed EUR 9 billion and 30% of its total sales by the end of this decade. Further, we think the firm’s new sportswear offerings and plans to improve its position in key categories like running and outdoor will be successful. However, because of heavy competition, the termination of the Yeezy partnership, and its slow recovery in China, our estimates are below or at the low end of Adidas’ Own the Game targets of compound average sales growth of 8%-10%, average net income growth of 16%-18%, and 2025 gross and operating margins of 53%-55% and 12%-14%, respectively.

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Key Statistics ADDYY

Company Profile ADDYY

Business Description

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through nearly 2,000 owned retail stores, 15,000 mono-branded franchise stores, 150,000 wholesale doors, and owned e-commerce that is available in 65 countries. The company was founded in 1949 in Germany.

Adi-Dassler-Strasse 1
Herzogenaurach, BY, 91074, DEU
Industry Footwear & Accessories
Employees 57,334

Related Articles ADDYY

Competitors & Peers ADDYY

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of ADDYY’s competitive advantage.

adidas AG ADR


Nike Inc Class B


Under Armour Inc A


ANTA Sports Products Ltd

XHKG: 02020
+$5.02 (6.07%) +$5.99 (6.68%) +$0.30 (4.58%) +$4.40 (5.25%)
Market Cap
31.34 Bil146.30 Bil3.05 Bil249.70 Bil
Footwear & Accessories Footwear & Accessories Apparel Manufacturing Leisure
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for adidas AG ADR Stock

Yes. ADDYY has a forward dividend yield of 0.43%. See ADDYY’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

ADDYY’s market cap is 31.34 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

ADDYY’s stock style is Large Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

ADDYY’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare ADDYY’s historical performance against its industry peers and the overall market.