Morningstar

Alphabet Inc Class C GOOG

Morningstar Rating
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Stock XNAS Rating as of
$356.64 +0.19 (0.05%)
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As of Cboe BZX Real-Time Price Open

Company Report

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Price vs Fair Value

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GOOG is trading at a 63% premium.
Price
$356.56
Fair Value
$377.00
Uncertainty
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1-Star Price
$284.25
5-Star Price
$188.60
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Alphabet’s core advertising business is deeply entrenched in advertising budgets, allowing the firm to benefit from a secular increase in digital advertising spending

Bears

While Alphabet is seeking to diversify its business away from search, text-based advertising remains the largest contributor to the firm’s top line, creating a concentration risk.

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Trading Information

Previous Close Price
$356.56
Day Range
$353.36–362.59
52-Week Range
$163.33–404.44
Bid/Ask
$356.53 / $356.91
Shares Outstanding
12.17B
Market Cap
$4.34T
Volume/Avg
2M / 20M

Key Statistics

Price/Earnings (Normalized)
37.11
Price/Sales
10.48
Dividend Yield (Trailing)
0.23%
Dividend Yield (Forward)
0.24%
Total Yield
0.94%

Company Profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform accounts for roughly 10% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Core
Total Number of Employees
194,668
Website
https://www.abc.xyz

Competitors

Valuation

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Metric
GOOG
SNAP
AAPL
Price/Earnings (Normalized)
 37.1132.9235.26
Price/Book Value
 9.174.5540.16
Price/Sales
 10.481.559.58
Price/Cash Flow
 24.9512.0929.02
Price/Earnings
GOOG
SNAP
AAPL

Financial Strength

Metric
GOOG
SNAP
AAPL
Quick Ratio
 1.713.300.91
Current Ratio
 1.923.531.07
Interest Coverage
 154.63−2.91—
Quick Ratio
GOOG
SNAP
AAPL

Profitability

Metric
GOOG
SNAP
AAPL
Return on Assets (Normalized)
 24.77%4.95%37.73%
Return on Equity (Normalized)
 35.04%17.02%166.76%
Return on Invested Capital (Normalized)
 30.59%6.01%76.45%
Return on Assets
GOOG
SNAP
AAPL

Internet Content & Information Industry Comparables

Screen With Investor
1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Alphabet Inc Class A
GOOGL
XmtvmnywKvlbj$4T
 Meta Platforms Inc Class A
META
RkjccwwcCxgvj$1T
 Tencent Holdings Ltd ADR
TCEHY
FpztsclyhfTlfj$526B
 Spotify Technology SA
SPOT
WpqmlbbblNxlwm$100B
 Nebius Group NV Shs Class-A-
NBIS
PvjyjpvbJdkd$56B
 Baidu Inc ADR
BIDU
FpqnfrthXvqj$39B
 Reddit Inc Class A Shares
RDDT
WkzpgydvSzvjjb$33B
 Tencent Music Entertainment Group ADR
TME
MsjdsrgBtjddt$15B
 Pinterest Inc Class A
PINS
DddyvchGvfpcl$12B

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