Celsius' third-quarter sales rose 17% to $847 million, with $410 million from Alani Nu and $80 million from Rockstar; the Celsius brand (42% of sales) fell 6%. Adjusted EBITDA margin contracted 5 percentage points to 23.4% from cost inflation and a higher mix of direct-store-delivery (DSD) sales.
Celsius' and Alani Nu's better-for-you, fitness-oriented product portfolio complements consumers' preference for wellness-oriented offerings, propelling outsize growth prospects relative to the overall beverage and energy drink category.
Celsius must spend significantly more on marketing and research and development to remain competitive, signaling the significant brand investment required to stay relevant, while integrating Alani Nu could prove costly, which could cap the firm’s profit prospects.
Metric | CELH | MNST | KO |
|---|---|---|---|
Price/Earnings (Normalized) | 22.18 | 40.65 | 28.82 |
Price/Book Value | 6.35 | 9.10 | 11.01 |
Price/Sales | 2.62 | 9.43 | 8.08 |
Price/Cash Flow | 16.03 | 35.90 | 25.96 |
Metric | CELH | MNST | KO |
|---|---|---|---|
Quick Ratio | 1.43 | 3.16 | 0.83 |
Current Ratio | 1.97 | 3.82 | 1.38 |
Interest Coverage | 8.97 | 418.42 | 12.12 |
Metric | CELH | MNST | KO |
|---|---|---|---|
Return on Assets (Normalized) | 9.34% | 21.03% | 13.50% |
Return on Equity (Normalized) | 39.53% | 25.73% | 42.03% |
Return on Invested Capital (Normalized) | 13.80% | 25.05% | 18.30% |
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