WPP is the largest player in the advertising space, operating in more than 110 countries. We expect the firm to maintain its market-leading position as it generates competitive organic growth, continues to make acquisitions, and increases focus on the faster-growing emerging and overall digital ad markets.
WPP's ownership of advertising and marketing companies includes some of the largest and best-known brands across multiple disciplines.
Evolving technology and consumer preferences are forcing constant changes to the way goods and services are marketed. WPP's results could suffer if the firm can't adapt quickly enough.
|
Metric
|
WPP
|
OMC
|
IPG
|
|---|---|---|---|
Price/Earnings (Normalized) | 7.68 | 12.14 | 10.13 |
Price/Book Value | 2.46 | 5.03 | 2.92 |
Price/Sales | 0.57 | 1.23 | 1.08 |
Price/Cash Flow | 5.63 | 9.80 | 8.08 |
|
Metric
|
WPP
|
OMC
|
IPG
|
|---|---|---|---|
Quick Ratio | 0.84 | 0.74 | 1.01 |
Current Ratio | 0.86 | 0.93 | 1.06 |
Interest Coverage | 1.60 | 10.42 | 6.62 |
|
Metric
|
WPP
|
OMC
|
IPG
|
|---|---|---|---|
Return on Assets (Normalized) | 3.76% | 6.25% | 6.42% |
Return on Equity (Normalized) | 28.78% | 48.96% | 30.87% |
Return on Invested Capital (Normalized) | 11.56% | 15.82% | 14.35% |
|
Ticker
|
Name
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|
PUBGY
| Publicis Groupe SA ADR | — | Htdmh | $26.9 Bil | |
PGPEF
| Publicis Groupe SA | — | Drhns | $26.9 Bil | |
OMC
| Omnicom Group Inc | Vxqpbxsqf | Vfrrnr | $17.9 Bil | |
IPG
| The Interpublic Group of Companies Inc | Zqlbdmscyf | Wzbscs | $11.4 Bil | |
WPPGF
| WPP PLC | — | Pgrvh | $10.4 Bil | |
WPP
| WPP PLC ADR | Ynnytqtky | Krqbqd | $10.2 Bil | |
DNTUF
| Dentsu Group Inc | — | Nzqsp | $7.2 Bil | |
DNTUY
| Dentsu Group Inc ADR | — | Zjggb | $7.2 Bil | |
JCDXF
| JCDecaux SE | — | Njz | $4.3 Bil | |
JCDXY
| JCDecaux SE ADR | — | Rkdqh | $4.3 Bil |
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