Omnicom is the largest traditional advertising holding company, ahead of Publicis, providing creative services, media planning and buying, and reputation management to brand owners. The transition from traditional media advertising, such as newspapers and linear television, to digital advertising, including social media, has created an opportunity for agencies to differentiate with scale and data.
With the IPG acquisition, Omnicom holds a deep database of Acxiom-derived identity graphs, which should enhance its ability to place highly targeted advertisements.
Omnicom will take years to fully leverage its newly acquired identity graph. Competitor Publicis' Epsilon remains the leading advertising identity solution, and the firm's capabilities will only get stronger with the LiveRamp acquisition.
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Metric
|
OMC
|
WPP
|
PUB
|
|---|---|---|---|
Price/Earnings (Normalized) | 7.96 | 6.17 | 12.64 |
Price/Book Value | 2.20 | 1.58 | 2.24 |
Price/Sales | 0.84 | 0.31 | 1.35 |
Price/Cash Flow | 6.49 | 3.94 | 9.09 |
|
Metric
|
OMC
|
WPP
|
PUB
|
|---|---|---|---|
Quick Ratio | 0.67 | 0.87 | 0.91 |
Current Ratio | 0.92 | 0.87 | 0.94 |
Interest Coverage | 2.92 | 1.42 | 11.26 |
|
Metric
|
OMC
|
WPP
|
PUB
|
|---|---|---|---|
Return on Assets (Normalized) | 1.35% | 3.83% | 4.88% |
Return on Equity (Normalized) | 7.12% | 32.80% | 18.54% |
Return on Invested Capital (Normalized) | 4.20% | 12.74% | 12.68% |
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1-Day Chart
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Name
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Price
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Morningstar Rating for Stocks
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Economic Moat
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Market Cap
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United States