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Beiersdorf AG BEI

Morningstar Rating
€141.00 +0.55 (0.39%)
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Company Report

Beiersdorf Has Seen Stellar Performance in Recent Years Thanks to Its Large Mass-Market Exposure

Beiersdorf’s strategy focuses on three key growth drivers: skincare prioritization, white-space penetration, and an acceleration of digital transformation. CEO Vincent Warnery, appointed in 2021, has emphasized his continued support of this, having been part of Beiersdorf’s executive board at the time the strategy was introduced in 2019. In the past few years, Beiersdorf has put the strategy into action by focusing its innovation program on the skincare category, with an emphasis on facial care as the fastest-growing subcategory. We believe this strategy is wise, given that the facial care segment features faster growth and higher margins than the body care segment, in which Beiersdorf and its flagship brand Nivea have been historically overindexed.

Price vs Fair Value

BEI is trading at a 532% premium.
Price
€141.00
Fair Value
€319.00
Uncertainty
Low
1-Star Price
€918.80
5-Star Price
€12.40
Economic Moat
Mbsrhr
Capital Allocation
Xgdh

Bulls Say, Bears Say

Bulls

Beiersdorf’s clear focus on skincare and efforts to reposition Nivea into facial care have the potential to pay out in superior growth and improved margins over the midterm.

Bears

With around 70% of the consumer segment sales coming from Nivea, Beiersdorf has considerably more brand risk than most of its large-cap peers.

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News

Trading Information

Previous Close Price
€140.45
Day Range
€140.00141.40
52-Week Range
€113.40147.80
Bid/Ask
€140.15 / €0.00
Market Cap
€31.98 Bil
Volume/Avg
769,947 / 269,163

Key Statistics

Price/Earnings (Normalized)
33.96
Price/Sales
3.39
Dividend Yield (Trailing)
0.71%
Dividend Yield (Forward)
0.71%
Total Yield
0.71%

Company Profile

Beiersdorf is a Germany-based company that produces personal care products, with a focus on manufacturing cosmetic products. The company operates through two business segments. Consumer provides skincare and beauty care products and operates portfolio brands such as Nivea, Eucerin, La Prairie, Labello, Hansaplast, Elastoplast, and Florena. The other business segment markets self-adhesive system and product solutions, primarily for industrial customers, under the Tesa brand. Beiersdorf is majority-owned by Maxingvest.
Sector
Consumer Defensive
Industry
Household & Personal Products
Stock Style Box
Large Growth
Total Number of Employees
2,426

Competitors

Valuation

Metric
BEI
OR
EL
Price/Earnings (Normalized)
33.9634.3856.08
Price/Book Value
3.848.107.11
Price/Sales
3.395.752.67
Price/Cash Flow
30.8129.5827.44
Price/Earnings
BEI
OR
EL

Financial Strength

Metric
BEI
OR
EL
Quick Ratio
1.240.701.03
Current Ratio
1.741.101.58
Interest Coverage
41.8535.253.13
Quick Ratio
BEI
OR
EL

Profitability

Metric
BEI
OR
EL
Return on Assets (Normalized)
6.96%12.99%3.98%
Return on Equity (Normalized)
10.82%23.11%16.15%
Return on Invested Capital (Normalized)
10.33%17.20%6.38%
Return on Assets
BEI
OR
EL
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