Amid economic uncertainties, we are impressed by Nine Entertainment's progress on factors within its control. The balance sheet is solid, and TV ratings, advertising market shares, and pricing are improving. Critically, management has fundamentally restructured the cost base.
Nine Entertainment commands a strong position in the Australian free-to-air television industry, with number-two ratings and revenue share positions.
Bears
Nine Entertainment's recent increase in ratings and revenue share has come at the expense of Ten Network. There is a risk of mean-reversion as Ten Network recovers from its current all-time low position.
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if NEC is a good fit for your portfolio.
Nine Entertainment is the largest media conglomerate in Australia. It operates Nine Network, a free-to-air TV network across five capital cities, as well as in a number of regional areas. It owns 9Now, a leading broadcast video on demand, or BVOD, operation. Its publishing unit is the second-largest newspaper group in Australia with key mastheads such as Australian Financial Review, Sydney Morning Herald, and The Age. Nine also operates a leading domestic-owned subscription video on demand, or SVOD, business in Australia called Stan, and a talk-based radio network. It has a 60% interest in Domain, the number-two player in the lucrative Australian digital property listing market.