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Why We're Not Overly Concerned About Tariffs and Deere

Core demand remains strong, and tariffs are a short-term headwind that will eventually wane.

Deere is enjoying persistently strong demand in both ag and construction in most geographies, and reaping the operating leverage this affords, however, we think investors remain overly concerned about tariff effects. Amid these concerns, Deere expects U.S. farm cash receipts to be greater in fiscal 2019 than in 2018, and the crop value of production to be up in the EU, but flat in Brazil--pretty healthy. We consider tariffs to be a short-term headwind that will eventually wane, and that Deere will offset most of the impact via pricing by 2019. These have been common themes among industrials affected by tariff changes: Little impact thus far, and expectations that supply agreements and pricing power are likely to preserve margins pretty well.

Still, steel cost increases (around 50% so far) plus elevated U.S. trucking rates compressed margin guidance from 13.5% to 12.5%. Steel constitutes 10%-15% of material costs or about 5%-7.5% of net sales. Also, less than 5% of the materials spend is on inputs from China, so tariffs on these components likely impact on total materials costs little. More material is the impact on soybeans, but we think Chinese tariffs on U.S. beans will shift its imports to Brazil and U.S. beans will in part backfill the rest of the world demand that shifts to meet China’s needs. We expect relaxed trade rhetoric, and certainly resolution of grade agreements would buoy shares.

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About the Author

Keith Schoonmaker

Sector Director
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Keith Schoonmaker, CFA, is director of industrials equity research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. Before assuming his current role in 2012, he was an equity analyst covering the transportation industry.

Prior to joining Morningstar in 2007, Schoonmaker worked for more than a decade in product development and consulting in the paper industry.

Schoonmaker holds a bachelor’s degree in chemistry from Wheaton College and a master’s degree in business administration from Northwestern University’s Kellogg School of Management. He also holds the Chartered Financial Analyst® designation. In 2011, he ranked first in the industrial transportation industry in The Wall Street Journal’s annual “Best on the Street” analysts survey.

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