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Stay-at-Home Spending Continues to Benefit Home Depot

We expect to modestly increase its $200 fair value estimate.

Home improvement companies continue to take share of wallet, as evidenced by Home Depot’s HD robust third-quarter growth. Same-store sales rose 24.1% and revenue increased 23.2% to $33.5 billion in the quarter, ahead of our midteens forecast for both metrics. And an operating margin of 14.5% was 40 basis points better than we anticipated, as selling, general, and administrative costs were about 40 basis points lower than our forecast, coming in at 18.1%. However, SG&A costs are set to rise as Home Depot makes some of its temporary compensation programs permanent for front-line workers, leading to $1 billion in higher compensation annually. While this pressures operating margin performance, we ultimately think it benefits the durability of Home Depot’s wide moat, keeping the brand elevated by employing dedicated, long-term, knowledgeable workers.

We plan to raise our $200 fair value estimate by a mid-single-digit rate but still view shares as rich, trading at above 20 times our 2021 EPS estimate. Our intrinsic value change consists of five parts. First, third-quarter outperformance adds about $4, as expenses leveraged on higher sales. Then, continued fourth-quarter momentum (discounted for the lack of a 53rd week in 2020) elevates our fair value by $3, as we plan to raise our same-store sales forecast to a midteens rate. Third, the acquisition of HD Supply in 2021 adds $5 to our fair value, as the tie-up brings $3 billion in sales in its first year owned, with a similar operating margin (now that it has solely become a facilities management business, after pruning other segments). Next, the time value of money supports a $3 increase. Finally, higher SG&A spending pressures the fair value by around $6. This final factor has the largest impact on our change, as we see the elevated spending on employees occurring over the rest of our forecast. This will pressure our terminal operating margin to just over 15% from 16% prior.

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About the Author

Jaime M Katz

Senior Equity Analyst
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Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.

Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.

Katz holds a bachelor’s degree in economics from the University of Wisconsin and a master’s degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

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