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Sirius XM Earnings: Soft Pipeline Hurts Net Adds but Pandora Ad Revenue Better Than Expected

Maintaining fair value estimate on undervalued Sirius stock as ad revenue held up better than expected.

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Sirius XM Holdings Inc
(SIRI)

Sirius XM Stock at a Glance

Sirius XM Earnings Update

Sirius XM SIRI posted an in line start to a challenging 2023, as first-quarter revenue and EBITDA met FactSet consensus projections. The SiriusXM service lost 384,000 self-pay customers in the quarter, as expected since management warned last year that the pipeline in the second half of 2022 was weak. Ad revenue at Pandora held up better than expected as podcasting is still benefiting from tailwinds. Management increased full-year guidance for free cash flow and adjusted EBITDA while maintaining the revenue expectation.

We are maintaining our $7.50 fair value estimate.

Consolidated revenue fell 2% year over year to $2.4 billion as both subscription and advertising revenue declined slightly. Total company adjusted EBITDA margin dropped to 37.2% from 40.1% as cost-cutting efforts were more than offset by lower revenue and a higher royalty rate due to the expiration of pre-1972 music rights agreements and a 9% inflator for webcasting performance rights from the royalty board.

Revenue for the SiriusXM segment fell by 2% to $1.7 billion due to the drop in subscriber revenue. Monthly average revenue per user dropped by 2% year over year to $15.29. Churn remained flat at 1.6% despite the net add loss, implying the issue was due to the weak pipeline. Total vehicle trials improved by 7% sequentially with a 3% rebound in new vehicles and 11% in used. This should help gross adds rebound in the second half. Gross margin for the segment declined slightly to 61% versus 62% a year ago due to the higher royalty rate.

Pandora and off-platform revenue dropped 1% to $462 million, as ad revenue fell slightly by 1% to $334 million despite the weak ad market. Ad revenue per thousand hours at Pandora decreased to $85 from $90 a year ago, the fourth straight quarterly decline. Gross margin for the segment dropped to 24% from 29% due to higher royalties.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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About the Author

Neil Macker

Senior Equity Analyst
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Neil Macker, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers media/entertainment and video game publishers.

Before joining Morningstar in 2014, Macker was a senior equity research associate for FBR & Co., where he covered the telecommunications services sector. Previously, he was an associate equity analyst for R.W. Baird and completed the summer associate rotational program at UBS Investment Bank. Before attending business school, Macker held analytical roles at Corporate Executive Board and Nextel.

Macker holds a bachelor’s degree from Carleton College, where he graduated cum laude, and a master’s degree in business administration from The Wharton School of the University of Pennsylvania. He also holds the Chartered Financial Analyst® designation.

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