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Want Want specializes in the production and distribution of beverages, dairy drinks, rice crackers, and other snacks. The company opened its first factory in 1994 and has become one of China’s largest packaged-food producers. Its flagship products, such as Hot-Kid milk and Want Want rice crackers, are particularly appealing to children. The name of the company’s core brand, “Want Want,” implies abundance and prosperity in Chinese, which provokes robust demand during holiday seasons.
Hong Kong, Hong Kong