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Henkel comprises two distinct customer groups. The consumer segment (around 52% of consolidated 2019 sales) comprises laundry and home care, including the Persil and Purex laundry detergent brands, beauty care, including the Schwarzkopf hand soap Dial brands, and consumer adhesives, primarily Loctite. Industrial adhesives make up the remaining 48% of sales. Sales from high-margin Western Europe accounted for 30% of the firm's consolidated total in 2019, while Asia and North America accounted for 15% and 26%, respectively.
Duesseldorf, 40589, Germany