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Netflix Earnings: Uneventful Quarter Overshadowed by Rollout of Paid Sharing, aka Password Crackdown

We’re skeptical paid sharing will significantly increase new subscriber growth.

A picture of Netflix headquarters.
Securities In This Article
Netflix Inc
(NFLX)

Netflix Stock at a Glance

Current Morningstar Fair Value Estimate: $315

Stock Star Rating: 3 Stars

Uncertainty Rating: Very High

Economic Moat Rating: Narrow

Netflix Earnings Update

Netflix NFLX posted a quiet start to 2023, adding only 1.75 million net subscribers, well short of our estimate. The firm announced a number of initiatives including shutting down its legacy DVD mail rental business at the end of September. Management also disclosed that the password sharing crackdown—paid sharing—will roll out to most of the world in the second quarter, including the U.S.

While no details were provided, we expect the program in the U.S. to look almost identical in pricing and structure to the one in Canada that cost CAD 8 per extra member slot, with one slot available on the standard plan and two on the premium plan. We still believe this plan will boost revenue, but we remain skeptical that it will significantly increase new subscriber growth from users left off existing plans.

We keep our $315 fair value estimate.

Netflix Shows Paid Subscriber Growth

Netflix ended the quarter with 232.5 million global paid subscribers, up from 230.7 million last quarter and 221.6 million a year ago. Asia-Pacific and Europe continued to drive customer growth in the quarter. As previously disclosed, the firm no longer provides specific subscriber net additions guidance as management tries to shift focus away from subscriber growth to revenue and cash flow expansion. However, Netflix expects “net adds in line with the first quarter” for the second quarter versus loss of 1 million in the same quarter of 2022.

Foreign exchange remained a significant headwind to revenue, which was up 4% (8% excluding currency impact) to $7.9 billion, slightly below our estimate. Revenue in the U.S. and Canada grew 8% year over year as average revenue per user improved 9% to $16.18 due to the 2022 price hike. The region only added 0.1 million net new customers during the quarter. Netflix’s most profitable region has gained just 13,000 subscribers over the last eight quarters. We still project that attracting new subscribers in the U.S. and Canada will remain challenging due to the service’s high penetration rate and intensified competition.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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About the Author

Neil Macker

Senior Equity Analyst
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Neil Macker, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers media/entertainment and video game publishers.

Before joining Morningstar in 2014, Macker was a senior equity research associate for FBR & Co., where he covered the telecommunications services sector. Previously, he was an associate equity analyst for R.W. Baird and completed the summer associate rotational program at UBS Investment Bank. Before attending business school, Macker held analytical roles at Corporate Executive Board and Nextel.

Macker holds a bachelor’s degree from Carleton College, where he graduated cum laude, and a master’s degree in business administration from The Wharton School of the University of Pennsylvania. He also holds the Chartered Financial Analyst® designation.

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