Behavioral Science Research

Our full collection of research and tools to better help investors reach their goals.

Suite of Research-Based Tools

Investor Checklist

A Checklist to Help Investors Avoid
Volatility Panic in Five Simple Steps

advisor checklist

A Checklist for Client Conversations
During Turbulent Markets

Worksheet

Start a Conversation About The
Value of Financial Advice

worksheet

Look Beyond Top-of-Mind Goals
Using Our Goal Identification Worksheet

Advisor Discussion Guide

How To Help Clients Understand The
Impact of a Raise on Their Retirement

Collection of White Papers

white paper

Understanding the Financial Impact of Behavioral Biases

white paper

The Pandemic, Retirement Savings, and the Financial Security of American Households

white paper

Do Investors Have ESG-Investing
Options in Their DC Plans?

white paper

How Generation Z Approaches
Retirement, Saving, and More

white paper

The Sustainability Stress Test: Investor
Interest in ESG Holds Up Amid a Pandemic

White Paper

A Behavioral Guide to Market Volatility :
How Behavioral Science Can Help

White Paper

Debating The State of Retirement:
Morningstar Researchers Agree to Disagree

white paper

Mining for Goals: Help Investors
Discover More-Meaningful Goals

white paper

The True Faces of Sustainable Investing:
Busting Industry Myths Around ESG

White Paper

Gender Bias in Asset-Allocation Advice:
Eliminating Possible Sources

White paper

The Value of Advice:
How Everyone Can Get on the Same Page

white paper

More Money, More Problems: Keep a
Bigger Paycheck From Spoiling Retirement

White paper

The Big Split: Minimizing Conflict
In Divorce Financial Planning

white paper

Easing the Retirement Crisis: Personalized
Advice Can Head Off Extreme Austerity

white paper

It’s Time to Redefine ‘Investor’: Looking
Beyond Investing Stereotypes

White paper

New Lessons about 529s: Who Should
Use Them and What Makes Them Powerful

white paper

Bridging the Investing Gap: Why
Refreshing Policy Can Help All Americans

white paper

Retirement Plan Transparency: Opaque
Data Hinders Best-Interest Advice

White paper

The Comparison Trap: How Social
Comparisons Affect Our Financial Well-Being

white paper

The Retirement Mirage: Investors Should
Focus Less on Timing and More on Saving

white paper

Expensive Choice: What Wall
Street Can Learn From Costco

Collection of Full Research Papers

research paper

The COVID-19 Pandemic, Retirement Savings, and the Financial Security of American Households