Understanding the Financial Impact of Behavioral Biases

Most decisions we make involve some sort of a shortcut. But when we rely on these shortcuts too much, they evolve into biases—and these biases can lead to financial mistakes. Our research explored the link between several types of biases and financial outcomes, and what individuals and advisors can do to mitigate the impact of these biases.


In this report, you will learn:
  • How biases correlate with financial health, account balances, and credit scores
  • Our analysis of the demographics that tend to exhibit certain biases
  • Top tactics investors and advisors can use to avoid falling into these habits
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