The rationale for sustainable investing makes sense for more and more investors:
- Emphasize material environmental, social, and governance issues that contribute to more-thorough financial analysis
- Focus on the long term, taking into account the impact of decisions on an extended sphere of stakeholders, including the planet itself
- Direct investment to areas that need it as the world transitions to a low-carbon economy
- Encourage more responsible corporate behavior, which makes firms more attractive to talented workers and thus more competitive, enhances intangible value in a social media environment that magnifies corporate missteps, and strengthens confidence in the financial system overall.