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Rekenthaler Report

How to Beat an Efficient Market

Buy what others don't like.

Ugly Is Beautiful
Yes, that's a click-bait headline. The previous time I tackled this subject, my column title was the unappetizing "There's More to Expected Return Than Risk." That article's combined viewers could have gathered in the back of an independent bookstore, for a reading by Maine's leading poet.

But while click-bait, the headline is not inaccurate.