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BRP Inc DOO Stock Quote

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Last close prices updated as of Jun 09, 2023, 4:00 PM EST | CAD
  • Last Close 100.82
  • Sector Consumer Cyclical
  • Industry Recreational Vehicles
  • Investment Style Mid Blend
  • Day Range 100.72  –  102.84
  • Year Range 76.72  –  120.51
  • Market Cap 7.8722 Bil
  • Volume / Avg 125,258.0 /  209,963.0
  • Price / Sales 0.76
  • Price / Book 13.74
  • Forward Div Yield 0.71%
  • Trailing Div Yield 0.83%

Morningstar‘s Stock Analysis DOO

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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5-Star Price


Economic Moat


Capital Allocation


BRP Sales To See Slower Sales Growth Given Robust Comps, Operating Fundamentals Still Healthy

Jaime M. Katz Senior Equity Analyst

Business Strategy and Outlook

| Jaime M. Katz |

Fiscal 2024 (ending January) should be another banner year for BRP's sales given resilient consumer demand despite only modest backfill of units remaining at its dealers. Thanks to a team that remains focused on its long-term product and operational priorities, we believe the firm should continue to maintain strong competitive positioning. BRP's strategic priorities focus on market share growth, lean operations, and cultivating an engaged workforce, all while honing in on evolving customer demands. With manufacturing facilities located near demand (for example, personal watercraft in Mexico) and timely spend to increase facility capacity as needed, BRP should continue to capture efficiencies from its plants. Firmwide centers of expertise and excellence allow BRP to manufacture optimally, improving utilization and allowing it to bring products to market quickly, ensuring a continually relevant and in-demand product lineup (with electric vehicle offerings in all segments by 2026). Because BRP is exposed to many customer segments, we don’t believe acquisitions are required for expansion. However, we think entry into white-space categories (like motorcycles) and small acquisitions, particularly in parts and accessories or marine, are possible and could support margin improvement.

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Key Statistics DOO

Company Profile DOO

Business Description

BRP designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles, and personal watercraft under the Ski-Doo, Sea-Doo, Can-Am, and Lynx brand names. It also builds engines under the Rotax brand (after shuttering the Evinrude outboard engine business in 2020) and offers clothing, parts, and accessories that cater to its core consumers. In 2018, BRP created a marine group, acquiring boat manufacturers Alumacraft, Triton (which makes Manitou pontoon boats), and Telwater (in Australia). At the end of fiscal 2023, the company marketed its products through a network of more than 2,600 independent dealers and 150 distributors in about 130 countries.

726 Saint-Joseph Street
Valcourt, QC, J0E 2L0, CAN
Industry Recreational Vehicles
Employees 23,000

Related Articles DOO

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of DOO’s competitive advantage.



Harley-Davidson Inc


Polaris Inc


Malibu Boats Inc Class A

−$1.13 (1.11%) −$1.11 (3.19%) −$0.96 (0.82%) +$0.34 (0.57%)
Market Cap
7.87 Bil4.85 Bil6.65 Bil1.24 Bil
Recreational Vehicles Recreational Vehicles Recreational Vehicles Recreational Vehicles
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for BRP Inc Stock

Yes. DOO has a forward dividend yield of 0.71%. See DOO’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

DOO’s market cap is 7.87 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

DOO’s stock style is Mid Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

DOO’s price/sales is 0.76.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

DOO’s price/forward earnings is 9.05.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

DOO’s price/book is 13.83.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See DOO’s valuation ratios compared to the Market Index.

DOO’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare DOO’s historical performance against its industry peers and the overall market.