Skip to Content

Brunswick Corp BC

Morningstar Rating
$79.30 −2.42 (2.96%)
View Full Chart
Unlock our analysis with Morningstar Investor

Company Report

Brunswick Near-Term Shipment Potential Held Back by Dealer and Consumer Caution

Brunswick is a long-established manufacturer of pleasure boats and engines, operating under market-leading brands like Sea Ray and Mercury Marine. We believe a portfolio of innovative products has allowed Brunswick to capture consistent pricing power, supporting its brand intangible asset, which underpins our narrow moat rating. Bolstering its market leadership is an ability to meet evolving customer preferences through its autonomy, connectivity, electrification, and shared access, or ACES, strategies, which strive to elevate the user experience, cater to the impending migration to electric products, and facilitate higher awareness through Freedom Boat Club.

Price vs Fair Value

BC is trading at a 560% premium.
Price
$81.72
Fair Value
$98.00
Uncertainty
High
1-Star Price
$539.22
5-Star Price
$19.00
Economic Moat
Xtwfsfr
Capital Allocation
Xkjmdwcr

Bulls Say, Bears Say

Bulls

Vertical integration could offer margin expansion ahead of our forecast, particularly if Navico’s profitability can rise to match the parts & accessories business.

Bears

Brunswick competes with some formidable brand names, such as Cobalt and Chaparral, which may innovate faster and threaten market share leadership.

Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if BC is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$81.72
Day Range
$79.0583.33
52-Week Range
$66.4799.68
Bid/Ask
$77.83 / $80.87
Market Cap
$5.36 Bil
Volume/Avg
917,495 / 738,753

Key Statistics

Price/Earnings (Normalized)
10.79
Price/Sales
0.95
Dividend Yield (Trailing)
2.01%
Dividend Yield (Forward)
2.06%
Total Yield
7.05%

Company Profile

Brunswick is a leading manufacturer in the marine recreation industry. The firm has more than 60 brands delivering products across propulsion (outboard, sterndrive, and inboard engines, propulsion-related controls, rigging, and propellers), parts, accessories, and technology, and boats (including well-known brands like Boston Whaler and Sea Ray). It also owns numerous Freedom Boat Club (shared ownership) locations as well as Boateka, which facilitates transactions in the used boat market. Brunswick’s focus surrounds building the innovative marine and recreational experiences, technologies, and connections supported by quality and innovation.
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Stock Style Box
Small Value
Total Number of Employees
17,300

Competitors

Valuation

Metric
BC
DOO
MBUU
Price/Earnings (Normalized)
10.799.997.30
Price/Book Value
2.7011.141.42
Price/Sales
0.950.750.76
Price/Cash Flow
8.646.5415.84
Price/Earnings
BC
DOO
MBUU

Financial Strength

Metric
BC
DOO
MBUU
Quick Ratio
0.700.440.61
Current Ratio
1.681.351.67
Interest Coverage
5.385.07−27.61
Quick Ratio
BC
DOO
MBUU

Profitability

Metric
BC
DOO
MBUU
Return on Assets (Normalized)
7.18%11.19%12.81%
Return on Equity (Normalized)
21.72%107.44%18.64%
Return on Invested Capital (Normalized)
11.17%23.66%17.86%
Return on Assets
BC
DOO
MBUU
See how this stock stacks up to its competitors with Morningstar Investor

Recreational Vehicles Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Thor Industries Inc
THO
YtxvkkdxnJvyv$5.3 Bil
BRP Inc Shs Subord.Voting
DOOO
QngssnghZygq$5.2 Bil
Harley-Davidson Inc
HOG
PcdbtkdVcjbb$4.9 Bil
Polaris Inc
PII
XknphgyvjfGvd$4.8 Bil
LCI Industries Inc
LCII
Chbp$2.9 Bil
Winnebago Industries Inc
WGO
QvnyyyxwsYksq$1.7 Bil
Sanlorenzo SpA Ordinary Shares
SNLRF
Gskmh$1.5 Bil
Malibu Boats Inc Class A
MBUU
MqyxslghNphhwn$792.2 Mil
Marine Products Corp
MPX
Svdp$362.1 Mil

Sponsor Center