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Sony Group Corp 6758

Morningstar Rating
JPY 12,530.00 −230.00 (1.80%)
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Company Report

Longer Game Development Times and Higher Game Development Costs Are Challenges for Sony

As technologies and consumer preferences change rapidly, it is generally difficult for consumer electronics companies to build an economic moat. The replacement cycle for digital appliances is usually four to six years, but as most products are commoditized, it is difficult for manufacturers to build an ecosystem that prevents customers from switching to other brands. As a result, Sony’s profitability on electronics had been unstable in the past, while its music, movies, and financial services businesses have generated solid results.

Price vs Fair Value

6758 is trading at a 12% discount.
Price
JPY 12,760.00
Fair Value
JPY 66,363.00
Uncertainty
Medium
1-Star Price
JPY 56,772.00
5-Star Price
JPY 89,633.00
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

PlayStation VR 2 will not only be used for games, but will also be a breakthrough mode of entertainment for media such as movies, music, and sports, and will deliver new demand to the PlayStation ecosystem.

Bears

Digital appliance businesses, especially handset businesses, are extremely competitive, and so Sony will be unable to achieve excess returns from them in the long run.

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News

Trading Information

Previous Close Price
JPY 12,760.00
Day Range
JPY 12,315.0012,785.00
52-Week Range
JPY 11,755.0014,915.00
Bid/Ask
JPY 12,520.00 / JPY 12,535.00
Market Cap
JPY 15.30 Tril
Volume/Avg
4.6 Mil / 4.0 Mil

Key Statistics

Price/Earnings (Normalized)
18.09
Price/Sales
1.25
Dividend Yield (Trailing)
0.67%
Dividend Yield (Forward)
0.71%
Total Yield
1.18%

Company Profile

Sony Group is a conglomerate with consumer electronics roots, which not only designs, develops, produces, and sells electronic equipment and devices, but also is engaged in content businesses, such as console and mobile games, music, and movies. Sony is a global top company of CMOS image sensors, game consoles, professional broadcasting cameras, and music publishing, and is one of the top players on digital cameras, wireless earphones, recorded music, movies, and so on. Sony’s business portfolio is well diversified with six major business segments. The company fully consolidated Sony Financial in September 2020, which provides life and non-life insurance, banking, and other financial services.
Sector
Technology
Industry
Consumer Electronics
Stock Style Box
Large Core
Total Number of Employees
113,000

Competitors

Valuation

Metric
6758
005930
7974
Price/Earnings (Normalized)
18.0937.2518.71
Price/Book Value
2.151.523.56
Price/Sales
1.251.825.19
Price/Cash Flow
7.499.5019.75
Price/Earnings
6758
005930
7974

Financial Strength

Metric
6758
005930
7974
Quick Ratio
0.471.794.19
Current Ratio
0.692.594.76
Interest Coverage
65.258.155,916.81
Quick Ratio
6758
005930
7974

Profitability

Metric
6758
005930
7974
Return on Assets (Normalized)
2.50%4.31%23.04%
Return on Equity (Normalized)
11.52%5.57%29.20%
Return on Invested Capital (Normalized)
6.73%4.52%27.76%
Return on Assets
6758
005930
7974
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Consumer Electronics Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
AAPL
Apple IncRcchpvzkbhMfgwr$2.6 Tril
SNEJF
Sony Group CorpHzy$100.9 Bil
SONY
Sony Group Corp ADRMtkcmvhryvMmlz$100.9 Bil
XIACF
Xiaomi Corp Class BRymw$52.2 Bil
XIACY
Xiaomi Corp ADRZhg$52.2 Bil
PCRHY
Panasonic Holdings Corp ADR - UnsponsoredYmrdw$20.7 Bil
PCRFF
Panasonic Holdings CorpHfcg$20.7 Bil
LPL
LG Display Co Ltd ADRLty$3.6 Bil
SHCAY
Sharp Corp ADRVgq$3.5 Bil
SHCAF
Sharp CorpVgcg$3.5 Bil

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