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Apple Inc AAPL Stock Quote

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Last close prices updated as of Mar 21, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 159.28
  • Sector Technology
  • Industry Consumer Electronics
  • Investment Style Large Blend
  • Day Range 156.54  –  159.40
  • Year Range 124.17  –  179.61
  • Market Cap 2.5201 Tril
  • Volume / Avg 73.8 Mil /  69.5 Mil
  • Price / Sales 6.57
  • Price / Book 43.90
  • Forward Div Yield 0.58%
  • Trailing Div Yield 0.58%

Morningstar‘s Stock Analysis AAPL

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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Economic Moat


Capital Allocation


Apple: Raising Fair Value Estimate to $150 as iOS Warrants a Wide Economic Moat

Business Strategy and Outlook

| Abhinav Davuluri |

Apple’s consumer hardware dominance stems from its ability to package hardware, software, services, semiconductors, and third-party applications into sleek, intuitive, and appealing devices. This expertise, coupled with its walled garden approach for its unique iOS ecosystem, enables the firm to capture a premium on its devices, unlike most of its peers that rely on open operating systems, Windows and Android, in particular. We see no other technology titan with comparable expertise across consumer hardware, software, services, and chip design. In turn, we believe this integration allows Apple to build premium devices that command industry-leading average selling prices and margins, most notably the firm’s crown jewel: the iPhone.

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Key Statistics AAPL

Company Profile AAPL

Business Description

Apple designs a wide variety of consumer electronic devices, including smartphones (iPhone), tablets (iPad), PCs (Mac), smartwatches (Apple Watch), and AirPods. The iPhone makes up most of Apple’s total revenue. In addition, Apple offers its customers a variety of services such as Apple Music, iCloud, Apple Care, Apple TV+, Apple Arcade, Apple Fitness, Apple Card, and Apple Pay, among others. Apple's products include internally developed software and semiconductors, and the firm is well known for its integration of hardware, software, semiconductors, and services. Apple's products are distributed online as well as through company-owned stores and third-party retailers. The company generates roughly 40% of its revenue from the Americas, with the remainder earned internationally.

One Apple Park Way
Cupertino, CA, 95014
Industry Consumer Electronics
Employees 164,000

Related Articles AAPL

FAQs for Apple Inc Stock

Yes. AAPL has a forward dividend yield of 0.58%. See AAPL’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

AAPL’s market cap is 2.52 Tril.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

AAPL’s stock style is Large Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

AAPL’s price/sales is 6.57.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

AAPL’s price/forward earnings is 26.60.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

AAPL’s price/book is 43.90.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See AAPL’s valuation ratios compared to the Market Index.

AAPL’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare AAPL’s historical performance against its industry peers and the overall market.