Nexon's Margins Compressed by Higher New Titles' Mix but Long-Term Outlook Intact
Nexon was among the first developers to adopt the free-to-play model in the 1990s. While players can play for free, they are incentivized to spend on in-game items that unlock cosmetics or character/equipment enhancements. To stay profitable in the long term, developers must continually maintain user loyalty and engagement so players keep investing time and money.