NetEase Masters Live-Service Games in China While Betting on Lean Globalization
NetEase is China's second-largest gaming company, built on live-service games including Fantasy Westward Journey, Identity V, Eggy Party, and Where Winds Meet. These games generate most revenue from continuous online operations rather than packaged sales. This model rewards operators that can run the same title for a decade, and industry dynamics increasingly favor them. As China's gaming market saturates, engagement is consolidating around a shrinking set of proven titles, which protects NetEase's revenue base even in quarters with no major launch.