Sonic Is Growing Across Franchise Dealers, the EchoPark Used Vehicle Stores, and Powersports
Sonic Automotive is expanding beyond franchise auto dealerships to used vehicle stores and powersports. Its omnichannel process lets consumers shop digitally or in-store and helps Sonic procure more used-vehicle inventory. Management has also worked to make the car-buying process nearly paperless, place the customer with only one person for the entire transaction, and enable the customer to take delivery of a vehicle in an hour or less after deciding which one to buy. It's building out a powersports segment, which for now will likely focus on motorcycle stores such as Harley-Davidson and pursue acquisitions.
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