We See Sonic With a Long Growth Runway in Franchise Autos, Used Vehicle Stores, and Powersports

Sonic Automotive is expanding beyond franchise auto dealerships. Its omnichannel Digital One Stop process and the CarCash app let consumers shop digitally or in-store and helps Sonic procure more used-vehicle inventory. Management has also worked to make the car-buying process nearly paperless, place the customer with only one person for the entire transaction, and enable the customer to take delivery of a vehicle in an hour or less after deciding which one to buy. It's building out a powersports segment which for now will likely focus on motorcycle stores such as Harley-Davidson.