Prudential Financial Inc PRU

Morningstar Rating
$119.07 +0.82 (0.69%)
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Company Report

Prudential Financial Has Some Headwinds in Its Japan Business

Prudential Financial is shifting its resources to focus more on fast-growing areas, such as institutional retirement, group insurance, and investment management. This strategy aims to transform the business into a higher-growth, less market-sensitive, and more capital-efficient firm. Overall, we like the steps that the company has taken, including reinsuring a portion of its traditional variable annuity portfolio and guaranteed universal life policies. While the firm has made some positive moves to reduce risk, we don't believe that it will achieve significantly high profits in the long run.

Price vs Fair Value

PRU is trading at a LOCK|Z<k% premium.
Price
$119.07
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Prudential has reduced exposure to riskier products like variable annuities with minimum guarantees and has increased investments in segments with steadier cash flows like the investment management and institutional retirement businesses.

Bears

Prudential could incur higher credit costs during the current private credit cycle, reducing the firm's profitability.

News

Trading Information

Previous Close Price
$118.25
Day Range
$117.35120.53
52-Week Range
$91.89120.53
Bid/Ask
$118.00 / $120.00
Shares Outstanding
347.33M
Market Cap
$41.36B
Volume/Avg
548 / 2M

Key Statistics

Price/Earnings (Normalized)
8.07
Price/Sales
0.67
Dividend Yield (Trailing)
4.62%
Dividend Yield (Forward)
4.70%
Total Yield
7.04%

Company Profile

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.
Sector
Financial Services
Industry
Insurance - Life
Stock Style Box
Mid Value
Total Number of Employees
36,824

Competitors

Valuation

Metric
PRU
MFC
SLF
Price/Earnings (Normalized)
8.0713.9815.07
Price/Book Value
1.292.252.68
Price/Sales
0.671.911.77
Price/Cash Flow
3.9416.30
Price/Earnings
PRU
MFC
SLF

Financial Strength

Metric
PRU
MFC
SLF
Quick Ratio
Current Ratio
Interest Coverage
6.108.52
Quick Ratio
No chart available

Profitability

Metric
PRU
MFC
SLF
Return on Assets (Normalized)
0.68%0.73%1.08%
Return on Equity (Normalized)
16.60%16.61%17.89%
Return on Invested Capital (Normalized)
6.96%9.68%12.97%
Return on Assets
PRU
MFC
SLF

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1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
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LOCK|Hm$145B
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LOCK|K!g?$^LOCK|ds$132B
Ping An Insurance (Group) Co. of China Ltd ADR
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LOCK|yW@sKZZLOCK|X^b$132B
AIA Group Ltd ADR
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LOCK|rfq$99B
Manulife Financial Corp
MFC
LOCK|x@^jnCLOCK|$<g$72B
Aflac Inc
AFL
LOCK|&$wv$#LOCK|?&yS<$63B
MetLife Inc
MET
LOCK|PBr%>^>LOCK|d>$60B
Prudential PLC ADR
PUK
LOCK|?#&^f<>LOCK|Z@$35B

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