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Kohl's Corp KSS Stock Quote

| Rating as of


Market Closed

| Currency in USD

  • Last Close 19.54
  • Sector Consumer Cyclical
  • Industry Department Stores
  • Investment Style Small Value
  • Day Range 19.43  –  20.22
  • Year Range 17.89  –  34.75
  • Market Cap 2.1629 Bil
  • Volume / Avg 3.2 Mil /  3.7 Mil
  • Price / Sales 0.12
  • Price / Book 0.58
  • Forward Div Yield 8.86%
  • Trailing Div Yield 10.24%

Morningstar‘s Stock Analysis KSS

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Kohl’s Struggles To Find Sales and Profitability Growth as It Lacks a Competitive Edge

David Swartz Senior Equity Analyst

Business Strategy and Outlook

| David Swartz |

We assign a no-moat rating to Kohl's, which, unlike many competitors, has lower sales now than it did 10 years ago. We think its competitors, such as wide-moat Amazon and other e-commerce, discount, and specialty retailers, will continue to siphon apparel sales from it and other department stores. Thus, while Kohl’s has responded to threats with increased e-commerce, improved merchandising, and an enhanced loyalty program, its operating margins have declined from the low double digits over the past 10 years, and we do not expect they will rise above the midsingle digits over the next 10. Kohl’s has strengths, including its reputation for reasonable prices and more than 30 million loyalty members. Also, unlike some peers, it does not have large numbers of stores in struggling malls. We think, however, that its store visitation is declining. Sales per square foot have been stagnant since 2010 despite an increase in annual e-commerce from about $700 million in 2010 to $5.5 billion in 2022. We believe Kohl’s large fleet of big-box stores is unnecessary in an increasingly fragmented market.

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Key Statistics KSS

Company Profile KSS

Business Description

Kohl’s operates about 1,170 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl’s also operates a large digital sales business. Women’s apparel is Kohl’s largest category, having generated 27% of its 2022 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.

N56 W17000 Ridgewood Drive
Menomonee Falls, WI, 53051
Industry Department Stores
Employees 97,000

Related Articles KSS

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of KSS’s competitive advantage.

Kohl's Corp


Macy's Inc


Gap Inc


Nordstrom Inc

−$0.28 (1.41%) +$0.11 (1.01%) +$0.09 (0.88%) −$0.03 (0.21%)
Market Cap
2.16 Bil3.00 Bil3.81 Bil2.28 Bil
Department Stores Department Stores Apparel Retail Department Stores
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Kohl's Corp Stock

Yes. KSS has a forward dividend yield of 10.24%. See KSS’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

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KSS’s market cap is 2.16 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

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KSS’s stock style is Small Value.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

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KSS’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare KSS’s historical performance against its industry peers and the overall market.