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Gap Inc GPS Stock Quote

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  • Last Close 10.25
  • Sector Consumer Cyclical
  • Industry Apparel Retail
  • Investment Style Small Blend
  • Day Range 9.83  –  10.36
  • Year Range 7.22  –  15.21
  • Market Cap 3.7913 Bil
  • Volume / Avg 8.7 Mil /  7.8 Mil
  • Price / Sales 0.25
  • Price / Book 1.67
  • Forward Div Yield 7.03%
  • Trailing Div Yield 5.85%

Morningstar‘s Stock Analysis GPS

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Gap Struggles To Find Stability, but Athleta and Old Navy Have Growth Prospects and Relevance

David Swartz Senior Equity Analyst

Business Strategy and Outlook

| David Swartz |

We believe Gap’s family of brands lacks an intangible asset or cost advantage that would provide an economic moat. The company has experienced years of inconsistent results and has recently suffered major merchandizing and supply chain woes. Still, Gap has fair liquidity, and we view its Old Navy chain as a solid business. According to Euromonitor, it was the second-largest individual apparel brand by retail sales in the United States in 2022, and, despite ongoing issues, we view Gap’s goal of $10 billion in annual sales for Old Navy (up from $8.2 billion in 2022) as achievable by the end of this decade. The concept, though, faces considerable competition in the discount apparel space and already has more than 1,250 North America stores, so much of its future growth is expected to come from stores in smaller, unproven markets. As we are wary of the potential of these markets, we do not view Gap’s stated goal of 2,000 Old Navy stores in North America as reasonable. Rather, we forecast it will have just over 1,400 locations in 10 years.

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Key Statistics GPS

Company Profile GPS

Business Description

Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap’s sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates approximately 2,600 stores in North America, Europe, and Asia and franchises about 850 more in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.

Two Folsom Street
San Francisco, CA, 94105
Industry Apparel Retail
Employees 95,000

Related Articles GPS

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of GPS’s competitive advantage.

Gap Inc


Macy's Inc


Kohl's Corp


Nordstrom Inc

+$0.31 (3.12%) +$0.24 (2.21%) −$0.04 (0.19%) +$0.19 (1.34%)
Market Cap
3.79 Bil3.04 Bil2.27 Bil2.32 Bil
Apparel Retail Department Stores Department Stores Department Stores
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Gap Inc Stock

Yes. GPS has a forward dividend yield of 5.85%. See GPS’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

GPS’s market cap is 3.79 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

GPS’s stock style is Small Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

GPS’s price/sales is 0.25.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

GPS’s price/forward earnings is 34.17.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

GPS’s price/book is 1.67.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See GPS’s valuation ratios compared to the Market Index.

GPS’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare GPS’s historical performance against its industry peers and the overall market.