Business Strategy and Outlook
| Richard Hilgert |Autoliv is the global market leader (43% share in 2022) and is well positioned for growth in vehicular passive safety content. An ability to innovate and then commercialize technology has helped support profitability and returns. Rising New Car Assessment Program safety standards will require auto manufacturers to use active safety features to even be considered for a 5-star crash test rating. Autoliv's passive safety products interact with active safety systems in occupant collision protection. As consumers in emerging markets become wealthier, demand for safety content should increase. In addition, as roads become more crowded and traffic fatalities increase, developing countries may require safety legislation similar to that required in Europe and the United States.