Morningstar

Taboola.com Ltd TBLA

Morningstar Rating
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Stock XNAS Rating as of
$4.73 +0.01 (0.21%)
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As of Delayed Price Closed

Company Report

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Price vs Fair Value

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TBLA is trading at a 155% premium.
Price
$4.71
Fair Value
$1.71
Uncertainty
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1-Star Price
$1.93
5-Star Price
$3.46
Economic Moat
Cqr
Capital Allocation
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Bulls Say, Bears Say

Bulls

Realize, Taboola’s new performance advertising platform, uses first-party behavioral data to train targeting algorithms. If successful, it should increase conversions and revenue.

Bears

Social media referrals are decreasing, and artificial intelligence overviews are replacing visits to publisher websites. This reduces engagement on Taboola monetized webpages and limits revenue opportunities.

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Trading Information

Previous Close Price
$4.72
Day Range
$4.62–4.80
52-Week Range
$2.84–5.26
Bid/Ask
$4.64 / $5.00
Shares Outstanding
273.32M
Market Cap
$1.29B
Volume/Avg
3M / 2M

Key Statistics

Price/Earnings (Normalized)
6.87
Price/Sales
0.73
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield
17.66%

Company Profile

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Small Value
Total Number of Employees
2,000
Website
https://www.taboola.com

Competitors

Valuation

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Metric
TBLA
TTD
MGNI
Price/Earnings (Normalized)
 6.8711.5119.96
Price/Book Value
 1.343.812.47
Price/Sales
 0.733.263.40
Price/Cash Flow
 5.997.6311.73
Price/Earnings
TBLA
TTD
MGNI

Financial Strength

Metric
TBLA
TTD
MGNI
Quick Ratio
 1.001.641.00
Current Ratio
 1.131.681.02
Interest Coverage
 17.01—5.89
Quick Ratio
TBLA
TTD
MGNI

Profitability

Metric
TBLA
TTD
MGNI
Return on Assets (Normalized)
 10.78%14.28%7.40%
Return on Equity (Normalized)
 18.03%32.52%26.04%
Return on Invested Capital (Normalized)
 15.74%26.97%16.33%
Return on Assets
TBLA
TTD
MGNI

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