Sirius XM Holdings Inc SIRI

Morningstar Rating

Cash Generation and Off Platform Advertising Offset Challenges in Sirius XM’s Stagnant Core Business

Business Strategy and Outlook

Sirius XM offers two different listening platforms to consumers: SiriusXM and Pandora. SiriusXM makes up 75% of total company revenue and 85% of gross profit. The firm also owns a podcast network, which licenses its podcasts to other platforms, and an advertising platform that sells advertising on and off Sirius’ platforms.

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