comScore Inc SCOR
About Quantitative Ratings
Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.
News
-
Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem
-
Comscore to Announce Third Quarter 2026 Financial Results
-
Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Television Viewing Platforms
-
Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into the Full Planning and Stewardship Workflow
-
Comscore's Latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT
-
Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact
-
Employment Inducement Grants under Nasdaq Listing Rules
-
Comscore Reports Second Quarter 2026 Results
Trading Information
- Previous Close Price
- $3.25
- Day Range
- $3.27–3.51
- 52-Week Range
- $0.00–9.34
- Bid/Ask
- $3.28 / $3.55
- Shares Outstanding
- 15.18M
- Market Cap
- $49.96M
- Volume/Avg
- 9,573 / 39,070
Key Statistics
- Price/Earnings (Normalized)
- 0.63
- Price/Sales
- 0.10
- Dividend Yield (Trailing)
- 0.00%
- Dividend Yield (Forward)
- 0.00%
- Dividend Payment Schedule
- —
- Total Yield
- —
Company Profile
comScore Inc is a information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. It create products using a data platform that combines information on digital platforms (connected televisions, mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The company has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. Its segments include Content & Ad Measurement and Research & Insight Solutions of which the Content & Ad Measurement segment derives the majority of the revenue.
- Sector
- Technology
- Industry
- Software - Application
- Stock Style Box
- Small Value
- Total Number of Employees
- 1,200
- Website
- https://www.comscore.com
Valuation
|
Metric
|
SCOR
|
|---|---|
Price/Earnings (Normalized) | 0.63 |
Price/Book Value | 0.55 |
Price/Sales | 0.10 |
Price/Cash Flow | 1.35 |
Price/Earnings
SCOR
Financial Strength
|
Metric
|
SCOR
|
|---|---|
Quick Ratio | 0.61 |
Current Ratio | 0.76 |
Interest Coverage | −1.69 |
Quick Ratio
SCOR
Profitability
|
Metric
|
SCOR
|
|---|---|
Return on Assets (Normalized) | −2.37% |
Return on Equity (Normalized) | −18.01% |
Return on Invested Capital (Normalized) | −2.94% |
Return on Assets
SCOR
Software - Application Industry Comparables
|
1-Day Chart
|
Name
|
Price
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|
| SAP SE ADR
SAP
| LOCK|&<pJ!^l | LOCK|Y! | $275B | |||
| Shopify Inc Registered Shs -A- Subord Vtg
SHOP
| LOCK|fCMWZ?f | LOCK|YP&# | $213B | |||
| Salesforce Inc
CRM
| LOCK|B#n#>TX | LOCK|sD$& | $198B | |||
| ServiceNow Inc
NOW
| LOCK|S<??K&? | LOCK|$!Khv | $160B | |||
| Uber Technologies Inc
UBER
| LOCK|?ZZL>x | LOCK|Q&kPT | $134B | |||
| Snowflake Inc Ordinary Shares
SNOW
| LOCK|<M!%hY | LOCK|Vjm | $119B | |||
| Automatic Data Processing Inc
ADP
| LOCK|X@%qBHy | LOCK|Bzg<k | $116B | |||
| Datadog Inc Class A
DDOG
| LOCK|Wv!LWW | LOCK|@Kj | $101B | |||
| Adobe Inc
ADBE
| LOCK|&V&Gdc! | LOCK|b>Pvc | $97B | |||
| Cadence Design Systems Inc
CDNS
| LOCK|?hWwCNV | LOCK|nNm | $94B |
United States