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Criteo SA ADR CRTO Stock Quote

| Rating as of


Last close prices updated as of May 31, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 31.89
  • Sector Communication Services
  • Industry Advertising Agencies
  • Investment Style
  • Day Range 31.62  –  32.21
  • Year Range 20.56  –  36.76
  • Market Cap 1.7902 Bil
  • Volume / Avg 196,668.0 /  211,038.0
  • Price / Sales 1.01
  • Price / Book 1.76
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis CRTO

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Criteo Earnings: Retargeting Pressure Continues, but Retail Media Light Is Shining Brighter

Ali Mogharabi Senior Equity Analyst

Analyst Note

| Ali Mogharabi |

We are maintaining our $41 fair value estimate on no-moat 4-star-rated Criteo. While Criteo’s retargeting offering is still pressured with minimal recovery expected in the near term, we remain impressed with the headway that the firm is making in retail media, which we project will grow faster than the overall digital advertising. Criteo is also strengthening its position as both a supply and demand side platform provider within retail media as it continues to utilize its clients’ first-party data to not only monetize its online properties, but also more effectively market its offerings to consumers. We also expect increasing net revenue contribution from small and medium-size businesses from the firm’s Shopify partnership. While it appears that Criteo is also targeting connected TV through its Magnite partnership, we believe the upside on that front is limited in the short to medium term until connected TV ad buyers begin to focus more heavily on purchasing inventory for the bottom-of-the-funnel campaigns.

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Key Statistics CRTO

Company Profile CRTO

Business Description

Headquartered in Paris, Criteo is one of the leading ad-tech companies in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm’s clients can adjust their marketing strategies dynamically. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.

32 Rue Blanche
Paris, 75009, FRA
Industry Advertising Agencies
Employees 3,716

Related Articles CRTO

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of CRTO’s competitive advantage.

Criteo SA ADR


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Meta Platforms Inc Class A

−$0.02 (0.06%) −$1.16 (3.95%) −$0.80 (0.65%) +$2.20 (0.84%)
Market Cap
1.79 Bil1.41 Bil1.56 Tril678.41 Bil
Advertising Agencies Credit Services Internet Content & Information Internet Content & Information
Communication Services
Financial Services
Communication Services
Communication Services

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Criteo SA ADR Stock

No. CRTO does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

CRTO’s market cap is 1.79 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

CRTO’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare CRTO’s historical performance against its industry peers and the overall market.